Bliss brings a lot of great experience to the table here at Coffee Break. Not only does she have years of writing medical content under her belt, but she also has experience as content manager for a large, multi-writer medical blog with content that ranges from highly academic research to short news items. She understands what works and what doesn’t work on a medical blog. [Read more…]
Archives for August 2015
If you are on the hunt for your next medical blog topic, take a look at the latest research on bystander CPR and sudden cardiac arrest. While it’s not a pleasant topic to dwell on for most, it is both timely and important. Let’s break down why this topic is a great one for you to share with your readers.
People don’t really understand what sudden cardiac arrest is. This is an opportunity to educate readers about the difference between a heart attack and sudden cardiac arrest. It’s also a chance to help people understand the risk factors for sudden cardiac arrest.
It’s timely. [Read more…]
Medical Blog Idea
If not the whole month, then at least one day is dedicated to something. For example, the third Wednesday of every September is National Backpack Awareness day. I wrote a post about this for Hunt Regional Medical Partners last week.
I keep a calendar of all these days, weeks, and months that are medically related to draw upon for blog post ideas. And I recommend you do the same. [Read more…]
It’s important to remember the distinction between editing and proofreading. Editing is the process that helps make your ideas clear and readable for your audience. Proofreading is the final polishing step you take to make sure there are no typos, misspellings, duplicate words or other errors that aren’t really content related. I browsed the websites of some local businesses and found these actual examples to demonstrate why proofreading is so important.
Our award traditional menu and attention to detail create a truly enjoyable dining experience.
We are proudly to introduce our very own grass-fed Beef delivered directly …
A couple of weeks ago, the Americans with Disabilities Act (ADA) turned 25 years old and Wired Magazine came out with a nice article on some of the latest computer accessibility technology. So, today I thought I’d write a post about how to best serve people with disabilities when it comes to the content on your website.
Here is a definition of the act if you need a refresher:
The ADA is one of America’s most comprehensive pieces of civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life– ADA.gov
There is evidence all around us of the ADA’s implementation in the real world, like sidewalk ramps, braille elevator buttons, and service dogs allowed in restaurants.
But, what about online? What adaptations can we make to our websites to make them more accessible to patients with disabilities?
Here are three of the easiest ones you can implement yourself: [Read more…]
Most people who attended professional school know how to write. But they know how to write for a professional, technical audience. Writing for a lay audience on the internet is a far different proposition. This is why we’ve shared some of our best tips for web writing over the past few months.
Today I want to share two editing tools for writers that can smooth the transition from more technical writing to web writing.
The Flesh-Kincaid Grade Level Readability Formula
The first tool is the Fleisch-Kincaid Grade Level Readability Formula. This formula evaluates a written passage and assigns it a reading level. A passage given an 8.4 is readable by an 8th grader, while a passage given 11.9 is most appropriate for a 12th grader. The scale takes into account the number of words per sentence and the number of syllables per word. Here’s the formula: [Read more…]
Internet use for all Americans seems to have plateaued, but among seniors it is on the rise. This is according to a new report released by the Pew Research Center last week.
Pew researchers reviewed demographic data collected from 2000 to 2015 and found a 44 percentage point increase in internet use by senior citizens. This means that now a majority (58%) of seniors are online. And to be sure, they are looking for medical information and caregivers online.
The Pew researchers have data on lots more–like how income and where people live impacts internet use. You might be surprised to find out which groups are on the rise. The info might even affect your medical practice marketing strategy.
To learn more, check out the infographic I made (below) out of the latest Pew Research results.