If you have spent any time on the internet looking into content marketing, you have probably come across people saying you need to have a content strategy before you get rolling. Coming up with a content strategy can seem like a monster of a task, especially when you read seven different articles all with different definitions and approaches.
I agree that you need some sort of strategy before you get started, but it doesn’t have to be overwhelming, though. I like to think of a content strategy as a skeleton to hang your efforts on. You can build a fully articulated skeleton to scale with all the carpals, tarsals and even the sesamoid bones, but you might just need a very basic model like one of those T-Rex kits you’d find at a toy story or a natural history museum. [Read more…]