This is the third post in the series What You Need to Know About Medical SEO.
There is a cute little shop in a nearby town that has a big problem. It sells beautiful, high-end stationery. They have a few other things in their shop, but mostly it’s a stationery shop. And it is lovely. The problem isn’t with the products it sells, it’s with the name of the shop. Carly’s Gifts.
It’s not a gift shop. It’s a stationery store. So people who walk by stop in looking for clever gifts and find almost none. Mostly they just walk out again, but not after handling some of the expensive paper goods with their grubby mits.
It would be better for Carly to name the shop more accurately. She might get less traffic, but from shoppers who want to see stationery. So instead of 1 out 10 shoppers making a purchase, maybe 1 out of 2 would. She could staff accordingly and cut down on wear and tear to her merchandise (it’s hard to sell anniversary cards with fingerprints on them.)
This is the beauty of keywords. When you use the right keywords, you attract the right people to your website. [Read more…]