This is the first installment in the series Basics of Content Marketing for Medical Practices.
Remember when you used to go to the phone book to find businesses in your area? You needed someone to trim your trees? You’d find them in the yellow pages. Not so much anymore–now we just go online and Google it.
Over the last twenty years, the resources available on the internet have expanded exponentially and so have the users.
As of 2015, Pew Research reports that 84% of Americans use the internet. That includes nearly all young adults and more than half of all senior citizens.
Further, internet usage goes up with years of education as well as income. Ninety seven percent of Americans making more than $75,000 a year are online.
Where the people (with money) are, there too you’ll find marketers. Ads are everywhere on the internet. Sometimes one will catch your eye and maybe even result in a purchase, but they can be just plain annoying–especially the pop-ups that seem to have exploded in use recently. [Read more…]