Most people don’t realize it, but one of the most popular social media platforms is LinkedIn. Did you know that LinkedIn has over 350 million users, and is the second most popular social platform out there? That makes LinkedIn a great place for you to connect with people in your community as well as other medical professionals.
LinkedIn understands this and offers a simple way to help you connect with other LinkedIn users – LinkedIn Pulse. Pulse is a blogging platform built right into the LinkedIn user interface. This is an incredibly valuable way for you to repurpose content you’ve already created for your own blog.
Here’s how to get started with a blog on LinkedIn Pulse:
- Login to your LinkedIn account. If you don’t have one, create one – just don’t use the word “motivated” in your profile. It will only become more and more important to be on LinkedIn as we go forward.
- Once logged in you will see three options right below your profile picture. From left to right they are “Share an update,” “Upload a photo,” and “Publish a post.” Click on “Publish a post.”
- First thing to do is upload an image to go with your post. This is not mandatory, but the internet is a visual medium and LinkedIn is no exception. Browse one of the resources we suggest to find a relevant image and add it to the top of your Pulse post.
- Title your post with a great headline. Don’t try to be cute or clever. Tell your reader what they are getting or ask the question you intend to answer in your article. Did you know only 20 percent of people read beyond the headline? Make sure your headline makes them want to know what comes next.
- Enter your article. The editor is very similar to most text editors, but with fewer formatting options. Make your content great!
- Format your article. You can use the editor to add subheadings, links and images. Use these features to make your content easy to scan and more engaging for you reader.
- Finally, add tags. At the bottom of the editor you’ll see a spot where you can add the tags. You cannot create your own tags, but it’s easy to find the pre-designated LinkedIn tags by typing in the first few letters of your topic. For example if you type in “health…” you will get healthcare, healthcare management, health insurance, etc. Click on the relevant tag to add it to your post. You can add up to four tags. This is an important step because it helps people who are searching for articles around these topics find your article. So don’t skip this step!
- Hit Publish. You can go back and edit if you need to, but it’s best to proofread and catch issues before you go live. So give your article a thorough round of editing before you publish.
Remember your audience as you create content on LinkedIn or anywhere else. If you are connected to more referring medical practitioners than potential patients on LinkedIn, write your article with that in mind.
Always make sure to point readers back to your website. If your reader can’t learn more about you or contact you for an appointment or collaboration, then your article hasn’t done much good. Remember, a blog on LinkedIn Pulse is just one piece of your content marketing strategy. It should all point back to your content marketing hub – your website.
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Photo Credit: © Yuri Zap/Dollar Photo Club