Now, your patients generally aren’t rude, so they won’t just get up and walk out. They will sit there politely and give you a second chance to explain what you meant.
Online, it’s another story.
If your article gets boring or bogged down in words they don’t understand, your patient (or future patient) will stop reading. They will walk away without the golden pearls of wisdom you had crafted for them.
So, hang up your lab coat, put that sphygmomanometer down, and write like a person.