In this final post, I will touch on the tools of our trade. Modern day content marketing takes place mostly in the digital realm, whether delivered by email, social media, or blog. It, therefore, requires digital tools.
Blogging is one of the most powerful forms of content marketing and it requires a very specific set of tools.
If the thought of learning a whole new set of software and online tools has you overwhelmed, don’t worry–you probably know how to use some of them already. For those you don’t you can master the ones you want and outsource the rest. [Read more…]