Today I would like to call attention to the Strive Labs blog.* They are a software company that sells a marketing tool to physical therapy practices. This post is not about their product, though. I want to talk about how they are nailing their content marketing.
Their website is shiny
Let’s face it, we judge a company by their website and we do it within seconds of seeing the first page. For many companies (medical & physical therapy practices included) this is where they can begin to lose customers.
But Strive Labs nails it. Their website is sleek, uncluttered and easy to navigate. They have beautiful high-resolution images perfect for their target audience.
The beautiful runner’s body on the front page doesn’t hurt either.
Learn more: Less is More: Get Rid of Your Website Clutter
Their posts are useful
Their post titles tell us right away who they are for and how they help. Take, Top 11 Physical Therapy Marketing Resources to Grow Your Clinic, for example.
The author of this post, Ryan Klepps, delivers on the promise of the title too. The post is substantive with an honest review of resources and great tips. You get the feeling that Klepps really has his customers’ best interests at heart.
Their posts are well written
Their writing style is informal and easy to digest. I read their latest post, Why wouldn’t I #GetPT1st? by Adrienne Sliz, in a flash. Her intro was witty and drew me right in.
Her post had a good flow of ideas in a logical order and she made her point well. I enjoyed it so much that I gave her post a shoutout on Twitter right after I read it (she noticed too and gave it a fave).
Their posts are easy on the eyes
Reading on the internet is not so easy on the eyes, and to make it worse, many of us are doing that reading on our phones. For this reason, formatting a post with adequate white space is important.
Strive Labs got this right too. Their posts have lots of subheadings and short paragraphs.
Their posts (#Mobilegeddon is today: Here’s what it means for your clinic’s Google Search ranking by Scott Hebert, for example) have numbered lists, offsets, and font variations, to break up the text.
I also couldn’t help but admire the use of the hashtag in that last post title (#mobilegeddon). It is clever but more importantly, it converts well on social media. And I noticed the Strive Labs team does have a good presence on Twitter. This is just one more way this company… you know what I’m going to say… nails it!
I am always on the lookout for good physical therapy blogs. If you know of any please let me know in the comments and I’ll check it out.
* Just to be super duper clear, we have no affiliation with Strive Labs, we are not promoting their product (or demoting it), I just dig their blog.
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