Writing the content for your website or blog can be fun, it is a great resource for your patients, and it will attract new people to your practice. But it does take time, and sometimes you need to consider out-sourcing this service.
Before you do, read Amy’s post, Searching for Mr. Write: What to Look for in a Medical Content Writer, and then take a look at your marketing budget. The good news is that content marketing is one of the least costly forms of marketing, so you might already have budgeted what you need. [Read more…]