What to write about this week…
THAT is the question. That’s all. It’s not life or death.
Forget Hamlet’s existential wonderings, you just need to figure out what to post on your blog tomorrow. So, here is a reminder we could all use once in a while.
Lighten up on yourself
You do not need to create a work of genius every time you put out a post. In fact, the minute you start taking yourself too seriously is the minute the idea part of your brain begins to freeze over.
That is not say that you shouldn’t be a professional. If you are writing a medical blog you need to be responsible and present well informed and accurate information. But you don’t have to do it in a way that has to CHANGE the WORLD.
Cut yourself some slack, and remember that even a medical blog is still just a blog.
Lighten up your writing
Lighten up your writing. It will be easier on you, and it will be more accessible to others.
Cut out the jargon and big words. Keep your tone light and your sentences short. Remember that literacy in America is low (some estimate 6th grade) and health literacy is even lower.
Don’t be afraid to add in a little humor now and then. A post that informs AND entertains can’t be beat. Medicine is serious, but humor is one of our best coping mechanisms.
Write like you speak, and let people in on the lighter side of your personality. Amy wrote a great post about this here: Different is Better than Better.
See, it’s not that bad. You can do it. And, now that you are all light and airy and ready to jam out a post, here are a bunch of ideas to get you started:
We even have a list of ready-made blog topics that you can have for free right here.
Now go get ’em