Bliss brings a lot of great experience to the table here at Coffee Break. Not only does she have years of writing medical content under her belt, but she also has experience as content manager for a large, multi-writer medical blog with content that ranges from highly academic research to short news items. She understands what works and what doesn’t work on a medical blog. [Read more…]
It’s important to remember the distinction between editing and proofreading. Editing is the process that helps make your ideas clear and readable for your audience. Proofreading is the final polishing step you take to make sure there are no typos, misspellings, duplicate words or other errors that aren’t really content related. I browsed the websites of some local businesses and found these actual examples to demonstrate why proofreading is so important.
Our award traditional menu and attention to detail create a truly enjoyable dining experience.
We are proudly to introduce our very own grass-fed Beef delivered directly …
Most people who attended professional school know how to write. But they know how to write for a professional, technical audience. Writing for a lay audience on the internet is a far different proposition. This is why we’ve shared some of our best tips for web writing over the past few months.
Today I want to share two editing tools for writers that can smooth the transition from more technical writing to web writing.
The Flesh-Kincaid Grade Level Readability Formula
The first tool is the Fleisch-Kincaid Grade Level Readability Formula. This formula evaluates a written passage and assigns it a reading level. A passage given an 8.4 is readable by an 8th grader, while a passage given 11.9 is most appropriate for a 12th grader. The scale takes into account the number of words per sentence and the number of syllables per word. Here’s the formula: [Read more…]
We talk a lot about great blogging around here, and today I want to give you a good medical blog post to evaluate. Take a gander at Hey shorty! Height and heart – how does that work? by Dr. Nikki Stamp, a cardiothoracic surgeon in Sydney, Australia.
Go ahead and read it – it’ll only take about two minutes.
Dr. Stamp made several smart choices with this post. Here are a few. [Read more…]
How to Edit Your Medical Practice Blog
My best advice is — don’t put your editing pants on too soon.
Honor the time and place for the distinct characters involved in the writing process: the writer, the editor, and the intern (sounds better than the preparer).
When writing is your art or fiction is your thing, you can just carve your novel into the trunk of a tree if you want. But when you write for a medical practice, you need to stay on the page. Getting your message across in a clear and easy manner is paramount. You need the intern to help you get prepared, the writer to come up with the witty prose, and you need the editor to clean things up before you hit “Publish.”
Here’s how I imagine these characters: [Read more…]