SEO is a pretty common part of the lexicon these days. But even if you know that it stands for Search Engine Optimization, it can still sound like a foreign language. As a whole, SEO consists of the things you do on your website to signal to search engines like Google what your site is about. Google can then use that information to show your website in relevant searches.
There is an entire industry built on optimizing websites for search engines. The holy graille is a spot on page one of Google.
For doctors, dentists, and other healthcare professionals, there is a very important sub-component of SEO that often gets overlooked – Local SEO. [Read more…]