More than half of all Americans use social media.
Chances are this means that your patients (and potential patients) are among them. And, if you are not right there with them, you are missing a great marketing opportunity.
By some estimates, 70% of physicians already use social media in a professional capacity. Whether you are one of them or soon will be, you need to know the rules, so you can make the most of this media without getting into trouble.
For healthcare providers, that trouble can be serious. Violating standards of conduct or patient privacy laws can result in hefty fines, criminal charges, and loss of licensure. [Read more…]