This is the sixth and final post in the series What You Need to Know About Medical SEO.
Unless you are providing telemedicine or you’re are a subspecialist who sees referrals from far and wide, you need to be found by the patients looking for medical practices in your area. The fact is, medical SEO is Local SEO. By taking some simple steps to improve your local SEO, you can help the patients who need to find you.
Standard Name and Address
The first step you want to take is to decide on a standard form for your name and address everywhere it appears online. If you are Northern California Urological Associates, put that everywhere. Don’t put N. Cal. Urological Associates in some places. If you abbreviate Drive as Dr, or you write out the word Suite instead of using an abbreviation or #, do it that way every time. Make sure everyone in your office uses the same standard form. Google is smart and will figure out the addresses are the same, but it makes life easier if you have a uniform name and address.
Next you want to be sure that address appears on every page of your website. The footer is a perfect spot to add this content.
Google Plus and Facebook
After you’ve got your standard name and address on your website, you want to claim your local business on Google Plus and Facebook. Set up a page for your business on each of these platforms. They will both want to confirm your business by sending a postcard with a special code, or by calling your business number. This will help Google recognize you in relationship to your location.
Pro tip: Even if you don’t intend to use Google Plus or Facebook for regular posting, put a little effort up front to make the pages a reasonable destination. A nice image or two and a description of who you are and what you do are inportant, because sometimes search engines send people to these pages. It’s annoying to land on one and find only a name and address.
Use Your Location in Your On-Page SEO
Next you can work your city and state into the tags and content on your website. Be careful with this and make sure it sounds natural. It can come off spammy if you don’t spend a little time making it flow with the rest of your content. Ever come across a page that says, “Find an Orlando Plumber to meet all your Orlando plumbing needs. Your Orlando plumber has all the training and experience you could want from an Orlando plumber.” It’s just annoying. Don’t be that way.
The Extra Mile
The above steps are more than many medical practices take to build a local profile. But, if you aren’t pleased with your search results, claim listings in physician directories and on other local sites such as Yelp and Foursquare. This just strengthens the association between your practice and your location. Pay attention to all the pages you are listed on and respond to any reviews there – positive or negative. If you get a negative review, respond professionally.
If you combine basic local SEO with the SEO steps mentioned in the previous posts in this series, you should find yourself in a good position in the medical search engine results.
Read Part 1 in the What You Need to Know About Medical SEO series here: What Exactly is Medical SEO?
Read Part 2 in the What You Need to Know About Medical SEO series here: What Search Engines Want From Your Medical Website?
Read Part 3 in the What You Need to Know About Medical SEO series here: Using Medical Keywords Wisely for Strong SEO
Read Part 4 in the What You Need to Know About Medical SEO series here: How to Use Keywords on Your Medical Website
Read Part 5 in the What You Need to Know About Medical SEO series here: Creating a Great User Experience for Your Medical Website Visitors
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