This is the fourth post in the series What You Need to Know About Medical SEO.
Alright! You’ve read about keywords and you’ve done your research. You know the keywords your audience of patients and potential patients will be searching for. You want to use these keywords on your medical website. Let’s dig into the nuts and bolts of how to do this.
Create Great Content
The first step is always to write your content without your keyword in mind. Write your content with your reader in mind. Seriously, you are writing content for people, not search engines. If you do a great job of that, the search will follow. Please, trust me on this. The internet is filled with so much junk content, don’t contribute to that by writing a stilted piece that’s trying too hard to fit around a keyword. Nobody wants to read it. If search engines direct anyone to it, they will simply bounce off your page. [Read more…]