In this basics series, I have focused on blogging, but any social media outlet can be used for content marketing. Content is content whether it is written, spoken, or in image form.
The list of social media platforms is continually growing and currently more than half of all Americans use social media. That includes current and potential patients, so ignoring social media is no longer an option when marketing a medical practice.
But not all social media is the same so you need to choose wisely. Each has its own demographic and cultural environment. For example, my daughter and all her college friends use Snapchat religiously, but you will only find my mother on FaceBook. [Read more…]