Every so often I take a tour of local medical websites to see what folks are up to. My recent walk across the medical web turned up three mistakes that I see over and over. Today I’m sharing them with you so you can either avoid them or correct them.
The Practice with No Humans
These medical websites have almost no pictures. The pictures they do have show no human beings, just images of waiting rooms and exam rooms that appear very tidy, but a little lonely. In fact, you could imagine them as a setting for a horror movie where the protagonist gets locked in a medical building all alone.
First, images are important. Humans absorb visual information most easily. In fact, we can identify images we’ve seen for as little as 13 milliseconds! This makes the images we use on our websites powerful. [Read more…]