Remember school? Of course you do! You were at the top of your class. You looked forward to finding out your test grades. You may have even developed your own notecard system involving colored highlighters and alphanumeric codes.
We know this because you went into the medical field. School attracts people like us. We are perfectly fine with wading through complex written material to to find valuable nuggets of info.
But we aren’t normal. Most people will only do that sort of thing under duress. It’s not that they can’t, it’s that they don’t want to. So they don’t. They know most information is available somewhere in an easy to digest format. They don’t have to slog through complicated text. We have to take that into account if we want them to read anything we write.
In short, you have to simplify your writing if you want anyone to read it. Here are three things you can do to your writing to increase the chances it will be read. [Read more…] about Keep it Simple, Smarty